Suitcase Compass

I work in a busy tube station, next to a busy rail terminal and I see a lot of suitcases.
Disturbingly though, I'm noticing an increasing number of suitcases with cheap, nasty compasses in the handle.
Why?
I mean, if you are in to "adventure" holidays where you'd need a compass, you're hardly going to take a cheap wheely suitcase with you. I can just imagine a couple getting lost in the desert or jungle.
"We're lost George! I told you we should have gone left at the last sand dune / elm tree!"
"Hang on darling, all is not lost. There's a compass in the handle of this cheap, nasty suitcase I've been dragging around. Matalan have really saved the day."
To be honest, I doubt that the compass would find north, even it was three metres from the pole itself.
Maybe it's for the airport, perhaps it points the way to the bar. In which case, I'm off to buy one now.